Over the last few years we've quietly been building a new type of finance app - from the customer up. At its core is a collection of proprietary algorithms that help our customers know exactly what to do with their finances: how much money to keep in each account, when to open a new one, which ISAs to take out, when to consider investing, and what to invest in. The results speak for themselves. Through our optimisations, beta customers have achieved up to £80,000 in financial benefit. Give us a try at www.optim.ly/register