Make the leap from business to brand. ThinkBastien is a brand strategy and marketing consulting firm with a French flair and global mindset, helping companies define their brand and tell its story with clarity and purpose as a means for growth. ThinkBastien partners with leaders to help them make the leap from business to brand. ThinkBastien works across research, brand, marketing communication strategy, branding, communication planning, ideation, content creation, and experience design. Philosophy & Beliefs - In a digital world, the most human brands win, - Sell what you’re made of, not what you make, - If you can’t step outside of your comfort zone, you can’t make room for growth. The Founder Story: Bastien Frediani is a brand director and global brand strategist with 15 years of experience building brands and leading resonating work at top digital and creative agencies like Kastner, 72andSunny, TBWA\Media Arts Labs, Trailer Park and Publicis on the West coast of the USA (San Francisco & Los Angeles) and in Europe (Paris, London, & Sofia). He has devised brand, campaigns, and Corporate Social Responsibility strategies and helped develop brand platforms, brand activations, and global ad campaigns for brands such as Kamenitza, Telenor, Red Bull, Apple, Google, Cheeze Doodle, Showtime Networks, Samsung, HP, and LG - including startups. He also has several brand books under his belt. Bastien has a passion for storytelling and creativity that solve tough business challenges and real-world issues. He started ThinkBastien in February 2020 with the belief that behind every successful business is a brand that matters to people and culture. He helps businesses grow into brands.