Too often the discipline of strategic planning is separated from execution or only applied at specific stages of product development. As a result, strategy has become a bi-word for un-actionable decision making disconnected from day-to-day commercial reality We believe that commercial success is defined by the numerous choices made throughout a product’s lifecycle, and actionable strategy constantly shapes the complex interactions that exist between developers, payers, physicians, and patients SAABOA intersects scientific, clinical, commercial, and market access expertise to provide possibility and assesses probability in this complex environment, helping our clients deliver robust, adaptable and fully actionable path-to-market strategy and planning Strategy As A Basis Of Action