Change in Context supports companies and other organizations with sustainability strategy, communications, and research projects. Marjolein Baghuis, Change in Context's founder, also offers inspiration on sustainability topics through workshops, blogs and as a speaker or moderator at events. Change is the new business reality as the world around us is transforming continuously. Societal challenges like climate change, resource scarcity, and demographic shifts provide both threats and opportunities for people and organizations operating in this new normal of change. In this new context, people also have different expectations and needs from the organizations around them. The organizations most capable of adapting to change and meeting the evolving needs and expectations will be the ones to thrive. Change in Context supports dealing with change. And driving change in a way that benefits both your company and society. Change in Context is your catalyst for positive change. For more information about concrete projects and project partners, as well as the Change in Context blog, please visit the website.