Science of the Time is a Trend Research and Innovation Network. We work with around 150 branch experts in a variety of ways. Besides that we conduct Coolhunt research on-the-spot with 8.000 Coolhunters in our International Cool City Hunt project. Additionally we internationally work with younger generations; 10k students, 54 universities and on four continents! Science of the Time dates back to 1992. It is one of the first and most reputed trend research and innovation agencies in the world. Founded by Carl Rohde, who is still leading Science of the Time, the company has worked with a caleidoscope of companies over the years, often in long term partnerships. Rohde is also professor A.S. Future Hospitalities at Hotelschool TheHague, the Netherlands and professor Trendwatching & Innovation at Shanghai Institute of Technology, China. This amplifies the academic depth and scope of the trend research and innovation projects.