Keep IT Cool is an innovative African startup that has developed a smart distribution platform called Markiti, which links demand and supply using technology and an innovative business model. The company is based in Nairobi and has integrated the supply chain with smart decentralized off-grid and on-grid cold chain solutions to reduce post-harvest losses while guaranteeing market access to underserved fish value chains like fish and chicken. The company's smart distribution platform enables small-scale farmers and fishermen to sell their products directly to consumers, bypassing the middlemen and reducing their costs. The platform is powered by a network of off-grid and on-grid cold storage facilities that are strategically located in rural and urban areas. IMPACT Through this platform, Keep IT Cool is helping to reduce post-harvest losses and increase the income of small-scale farmers and fishermen in Africa. The company has leveraged technology to create a more efficient and transparent supply chain, enabling farmers and fishermen to get a fair price for their products.