We believe that we are previliged to be rooted in the heart of New Zealand where there are abundance of pure natural resources. We would like to extend our commitment to the rest of the world so that they may too experience the rich New Zealand culture. Our Core belief comes from our name itself. "Kōrure" is a Māori word which means to "change direction" and just like our brand, we would like for you to change your health into the right direction. The Logo represents two reverse directing arrows that represent the change that we believe the customers will make through Kōrure. The two arrows also make up a design that represents DNA which represents our philosophy in continuous research in order to strive to become the leader in the health food industry. We strive to work towards our vision of looking after you and the environment.