Five Not 10 is the PR agency that’s obsessed with simplicity. It believes that less is more and the best ideas are the simplest. They cut to the chase, have a razor-sharp focus and are instantly effective. In a world where we are surrounded by complexity, simple is the ultimate sophistication. It has a methodology that uncovers insight about clients and their customers and creates campaigns that make an impact in media relations, on social and through digital assets and content. It’s a virtual business that’s privately owned by its co-founders, Lynsey Barry and Patrick Southwell.