The Multicultural Marketer is the brain-child of Professor, Marketer, Social Justice Advocate, and Speaker, Sue Lucas. In viewing marketing through a societal lens it becomes clear that it has the power to change perceptions and even alter reality. Minority groups are being included in more marketing strategy than ever before, and it is important that we embrace this movement. You see...putting a gay person, a female, or a person of color, etc. into mainstream marketing is no longer enough. Marketers need to make heartfelt connections with minority communities if they want to survive a crowded marketplace. It is The Multicultural Marketer's goal to help your business, employees, and students understand this awesome responsibility and how it can change the bottom line positively for those marketers willing to listen. And since The Multicultural Marketer is also a self-professed "nerd", other marketing news and developments that are outside the realm of the multicultural can and will still be up for discussion!