We are an independent grassroots company wholly committed to digitally publishing and promoting the works of independent creatives: amazing musicians, authors and filmmakers actively pursuing their dreams. Some eight years ago, Byron Bay’s flourishing underground music scene gave rise to the idea that seeded, sprung wings and snow balled into the digital playground that is Sound Foundation. Everything we do is based on our governing ethos, Be Free – Be Independent, and we do it for our community as a whole: our creatives, their crowds and our guests. THE CRUX OF IT 1. We believe all creatives should get up to 90% returns for their creations 2. We believe independent creatives need one centralised, unified social hub to call home 3. We believe this home should be as visually invigorating as its content