3T is a global company with three regional customer service offices (Italy, Taiwan, California) and 20+ service centers. Founded in Turin in 1961 as Tecno Tubo Torino (Turin Tube Technology), 3T has always been renowned for the quality, simplicity, and beauty of its products. 3T has a track record of being ‘first': first to introduce many modern alloys to cycling, first to produce a dedicated aerobar, first to win the ID design award, first to introduce dedicated gravel wheels, first to introduce an aero gravel frame and first to introduce an aero road bike optimized for wider tires and a 1x drivetrain. And first in countless competitions alongside the great champions of cycling — in the Tour de France and Giro d'Italia, one-day Classics, Olympics, World Championships, national championships, and Ironman Triathlons. Passionate about staying first, 3T continues to invest human and financial capital in exploring new ways of making products that excel in quality, simplicity, beauty and sustainability, under the stewardship of co-owners René Wiertz and Gerard Vroomen.