Trudren is the youthful label created in 2016, Trudren is an easy-going eyewear brand that talks to young consumers. Moving away from the original surf & skate positioning, the mission of Trudren today is to become a global streetstyle brand for Young Millennials and Gen Zs, looking for an individual style at an affordable price. Trudren’s core values are authenticity and inclusivity, aiming to become the voice of youth culture.