Yaarn is a public relations manager (PRM) tool built by PRs for PRs, to solve the headache of time spent on tedious, resource-intensive tasks. By leveraging AI (namely OpenAI’s GPT3), Yaarn creates significant cost efficiencies for PR agencies and gives brands more ROI on their PR spend. Yaarn increases the efficiency of rote and routine tasks, allowing practitioners to focus on revenue-generating activities that only the human brain can execute.