Aeolus Hospitality identifies emerging business requirements and translates them into Business and IT Strategy, driving consensus for a desired future state that satisfy the business requirements and enterprise objectives. It focuses on business development (marketing strategy, sales representation, PR, channel management, off and online marketing) and hotel asset management (turn around, performance & revenue management, cost management) for owners, franchisees, developers, operators of upscale - luxury hotel resort real estate and lifestyle travel, tour operating, tourism and travel technology firms, mainly in the EMEA. It also services turn-key project management (from feasibility to brand selection, to product distribution to systems integration, technology) solutions, across the entire product-project cycle. It offers expertise in operating performance, supply and marketing strategy, partnerships, brand association, revenue development, and assists clients to develop and launch new hotel or travel products (i.e. boutique hotels, e-travel), to grow business for existing products-assets from specific geographies and channels, to devise marketing, pricing and revenue management plans, to optimise the use of distribution channels and new media (digital PR), to preserve and enhance product and hotel asset profitability and to support asset growth in the luxury sector. The industry and sector expertise is also useful to lenders (i.e. banks), investors (private equity) and asset managers. The firm is comprised of free lancing associates who have prior worked together, love to travel and are tested experts in their field.