Priomha Capital are fund managers whose investment universe centres on sports and events. In this nascent sector we provide unparalleled investment intelligence, funds management expertise and through the use of technology, customer service. Priomha Capital was created with a view to offer investors an alternative product to shares, bonds, property and other “traditional” investment vehicles and asset classes. Founded by business executives with a background in professional sports and gaming, Priomha Capital’s funds focus on the burgeoning markets of sports and event investment. Priomha Capital’s investment universe is independent of prevailing economic conditions, is ostensibly recession proof, and offers returns that are uncorrelated to any other mainstream investment product. Subsequently, in formulating a balanced and diversified investment portfolio we believe it is prudent to have exposure to this sector.