WeSports is a sports equipment category expert. We are #1 within bicycles and fitness in Sweden, and holding leading positions in ski, outdoor, hockey, mobility. We address the elite athlete and sport and healthy lifestyle enthusiasts. WeSports acquires and develops sport & leisure equipment specialists and let them operate freely in a decentralized structure. At WeSports we believe that the entrepreneurial spirit is key to our success and therefore all our brands are independently run by their local teams. The group has a projected 1,2 bSEK net sales 2021, is profitable with a high 43% organic growth.