Startup DNA is focused on improving the likelihood of success for new businesses. We check your business idea for weaknesses, help you (a) tweak the idea for success, (b) write a business plan, (c) develop financial projections, (d) pitch to potential investors and (e) raise funding if needed. - we are a finishing school for entrepreneurs - our aim is to make your startup a success - we sit with you and talk you through the pros and cons of your idea - we work as a sounding board for you to think out loud - we do tell you if the odds are stacked against your idea becoming a successful business - we give you ideas on how to make your idea more likely to succeed - we help you craft your prototype - we help you create your business plan - we groom you before you pitch to an investor – if you need one We use cutting edge research on entrepreneurship and real world experience from setting up and running startups when advising you We are set up to provide all of our services in person (if you are in London) or through telephone and Skype – so irrespective of where you are physically located, we can help you with your startup If you are an entrepreneur with an idea for a startup, or if you have launched a startup recently, you should talk to us to make sure you are on the right track!