A prominent trading house in the Arabian Gulf, the headquarter of the company is based in Riyadh, Saudi Arabia. The company is involved in marketing Fashion as prime and also footwear, apparel, travel products and accessories of world renowned brands of the industry in retail and wholesale, along with real estate and gastronomy. Last 4 decades realization in the field of marketing, the company have acquired licensing or exclusive marketing arrangements with top notch brands of the industry. The brands are sold in as stand alone stores or multi-brand store concept with unique in store displays and also in high-end department store. To strengthen the distinctiveness, the group has initiated few subsidiaries to converge the requirements of some top segments of the market place.