The RDS Forum is a non-profit international professional industry association that has the objective to promote and maintain the RDS technology, which was developed by the European Broadcasting Union (EBU) in the early eighties as an open system to enhance FM broadcasting, primarily to enable automated tuning in mobile FM radio receivers equipped with that then new technology. The RDS Forum was founded in 1993 and it serves its members also as a contact network for experience exchange regarding the use and correct implementation of the technology. Maintenance means not only keeping the RDS system going as originally conceived by the EBU, but also upgrading it, maintaining full compatibility with the very large number of existing RDS receivers, to enable new functionalities that have only recently become available for implementation in new RDS receiver generations.