Health Insurance of Arizona was created to help individuals, groups, the self-employed and small business owners understand the options available to them outside of The Marketplace at healthcare.gov. As insurance experts, our goal is to educate people as to the issues, trends and happenings in the health insurance market that are relevant to them and/or their business and employees. Health insurance is complex, overwhelming and ever-changing, so Health Insurance of Arizona takes pride and care in helping people understand better.