LMSC is an innovative digital loudhailer that fights wasted food and improves socialization in city's districts. LMSC offer a new live-marketing formula that allows shops with a surplus food products to instantly and easely inform people nearby. WIN, WIN, WIN! The shop owner wins (more money at the end of the day), the client wins (buying fresh food at very cheap price), but most of all, the Planet wins (tons of food will not be thrown away!). The idea was born from the daily examination of shops that throw away food when they close at night, balanced with the high quantity of smart-phones waiting for offers totoday in citiziens’ pockets, ready to receive these alerts. LMSC represents a new econonomic, ethical and social opportunity! LET'S STOP FOOD WASTE! Small food shops, so far exluded from the “digital trade world”, will easily be able to get part of it! We are giving birth to a fully sustainable echosystem where shop owners will actually use LMSC in case of food excess, rather than a simple, traditional portal to deliver discounted prices on their food products.