Established in 2008, The Safari Guild was formed to manage The Safari Awards. Today, The Safari Guild is a vibrant community of over 5,500 safari specialist curators, tour operators and travel agents sharing product knowledge on over 1,300 safari lodges, camps and operators. The Safari Guild’s safari product database, Safarilink, provides images, product descriptions and safari awards rating data together with direct links to product social media, video channels and other trade related information.