Founded in 1998 by sport enthusiasts, particularly in cycling, Now Company is a distributor specialized in premium bicycle accessories, outdoor sports and sport nutrition. OUR MISSION We're dedicated to deliver bicycle and outdoor sports accessories to cyclists and athletes in order to relentlessly improve their comfort and fulfill their achievement. We select brands that are able to comply with our mission ; quality, innovation and sustainability. We're able to spread our philosophy thanks to human and long lasting relationship with our partners. Each dealer has its own way of working and we're willing to comply with them until it becomes a seamless cooperation.