if you're not a W-2 employee, you need to write a book. The motivation to write your book is not to sell it (Although don't discount that). You need to consider becoming an author for two reasons: 1. To increase your credibility with your potential clients, and 2. To establish your brand within your field of expertise. Yooper Publications was founded in order to assist authors who are considering publishing a book and who desire to present themselves as being produced within the realm of a traditional firm. If you are not in a position to, or interested in, spending the time and resources in this type of venture, we can help. We offer you the presence of being under the umbrella of a commercial publishing house, while maintaining control of your intellectual property and the creative process. The traditional publishing industry has traditionally consisted of six major publishing houses that have controlled the book market. This is very similar to the music industry where the major labels controlled everything. That is, until technology and new distribution methods came along destroying the old business model and creating a new world—A world that the publishing industry is just now trying to wrap its arms around. Yooper Publications was established as a response to this new world of Self-Publishing. “If you cannot commit to learning the process . . . don’t publish.” - Ron Pramschufer, President, Self Publishing Inc. I strongly disagree. We work for you. We understand. Our team will guide you through the publishing process (one step at a time) while you maintain ultimate authority and control. You can have your cake and eat it too! - Stew Ross, President, Yooper Publicatiions