In Malaysia, Giant is synonymous with everyday low prices, big variety and great value, offering the most vibrant and complete shopping environment. A pioneer in modern supermarket shopping, Giant, which turned 75 in 2019, sets the pace for the industry with innovative marketing, impressive store design, attractive pricing and great variety. Ranked by Interbrand as Malaysia's Most Valuable Brand in 2007 (11th place) and in 2008 (12th place), Giant was similarly awarded the title of ‘Top Retailer in Malaysia’ and ‘Best of the Best’ in the Asia Pacific Retailers' Award for two consecutive years in 2007 and 2008. Other awards in 2008 include: The Best Brands in Consumer (Hypermarkets), The Brand Laureate Award 2007/2008 for Corporate Branding. Excellent Service Quality Award in the 7th Asia Pacific International Entrepreneur Excellence Award. Numerous campaigns were instituted to lower the costs of daily essentials, reaffirming Giant’s position as the leading hypermarket chain in Malaysia that truly cares.