At KUDZU, our goal is consumer research that reveals ideas and actions that build powerful relationships between brands and people. We employ a range of digital and face-to-face research tools. Our hallmark methodologies are designed to surround and reveal the whole person, so we can understand both what they think now and what they want to feel next. We are ruthlessly gentle and deploy research methodologies that use sideways thinking, spirited ‘feelings-based’ conversation, and tons of pictures to open people’s Left Brain and Right Brain motivations to the view. KUDZU’S KOLONY is a research ecosystem that seamlessly layers online, offline, qualitative and quantitative methodologies in one, easy-to-use dashboard. KOLONY’S multi-layered methodologies get inside people’s lives and heads with illuminating, yet playful research exercises designed to understand what people think and do now, and how they want to think and feel next.