The Outfit. We think the best advertising looks like entertainment. The people our clients are trying to reach love entertaining content. We celebrate mass culture whether it’s TV, film, gaming or the latest meme. Our TV experience has given us a deep understanding of audiences and what really makes them engage emotionally – our advertising campaigns deliver the kind of engagement that’s usually reserved for their favourite shows. We create entertaining advertising and content for brands that drives action and delivers category-defining effectiveness. Clients include HelloFresh, The Very Group, Estée Lauder and Channel 4. The Outfit is proudly independent, founded by Charlie Read and Niall Murdoch, previously part of the team that co-founded 4Creative - Channel 4’s creative agency.