RealityCheck is a team of experienced insight strategists, conceptual analysts, technology evangelists and data storytellers. We work with Fortune 1000 brands, ranging from Packaged Goods and Technology to Healthcare and Financial Services, to uncover the insights that light the way forward for their brands. Whether you need a deep understanding of your consumer to inspire innovation, get your strategy or positioning right, or test advertising or new product concepts, we find the 10% you need to know, explain why it matters and help you decide what to do about it. WE LISTEN. WE LEAD. Our approach to working with clients is collaborative. It’s a strategic partnership right from the start. As a client, we engage you by giving you access to the real human within your consumer… to see, listen, feel, and understand for yourself. This gives you more empathy and helps you to better provide products, brands and ideas that will connect with your audience on a more meaningful level. FULL SERVICE. CUSTOM FIT. From moderating and recruitment, to field management and analysis, Reality Check uses cutting edge techniques and technology to humanize market research. We are pioneers in the development and use of online technology in qualitative research. And, our in-person methods such as ethnography, psychological interviews and creative group–based techniques involve clients and engage respondents in ways they never imagined. To participants and clients our methods don't look or feel like "research" or "technology." We aim to stimulate real, engaging, human conversations that produce meaningful insight. In fact, we call our methods “conversations.” Reality Check also offers innovative face-to-face methods such as ethnography, psychological interviews and creative group-based techniques. On or offline, we specialize in providing innovative, customized qualitative research solutions to our clients.