The mm sports GmbH is one of the most renowned sports marketing and consulting companies in Germany based in Munich. As an independent service provider, the team around Gregor Lentze and Stefan Schuster has been active in sports marketing for nearly 15 years - for federations, professional clubs as well as for national and international leagues. mm sports stands for innovative sports marketing - this means to understand the customer and to develop tailor-made business and marketing models as well as to market and implement rights as needed. The customer list includes u.a. FIFA, UEFA, DFB, DFL, DHB, DSV, BBL, Goodyear and the German Cancer Aid (Deutsche Krebshilfe). The team consists of 15 designated sports marketing experts, marketing professionals and event marketing specialists. Selected customers and projects: - FIFA Fan Fest: Conceptual development and holistic implementation of the FIFA Fan Fest for the FIFA World Cup 2010, 2014 and 2018 - UEFA Venue Services and Sponsoring Management (VSSM) - German Cancer Aid (Deutsche Krebshilfe): Consulting, implementation and project coordination of social sports projects, e.g. the prevention program "Football Fans in Training" - German Handball Federation (DHB): Consulting and support with the successful application for the EHF Euro 2024 - German Ski Association (DSV): Strategic consulting focusing on the DSV's marketing and media rights since 2014