We call it the Multiplier Effect. It’s the combination of inspiration, grit, commitment, coaching, training, tools, and care that raise physical performance to a higher power. From the professional athlete to the person recovering from trauma, physical movement leads to healing, optimal performance, self-confidence, and the ability to make positive strides in life. At Square Root Brands, impacting the multiplier effect is at our core. We collaborate with researchers, product designers, and manufacturers to develop and market innovative technologies and products for strength, conditioning, and rehabilitative recovery. We believe that a strong body leads to a strong mind. Our mission is to create products that help others achieve physical fitness—at every stage of physical health—and experience the life-affirming power of moving with ease and confidence through life.