“Strategy in Action” Straction Consulting has been formed with the mission to bring the best practices and learnings of the Digital Marketing / Performance Marketing industry to overcome varied challenges that organizations – Startups, SMEs and Corporates – face at different stages of growth. The core focus of the company is to be “the specialist” in Performance Marketing practices that helps deliver competitive unit economics to businesses and further assists Online businesses in scaling up, improving their RoI and deliver profits. The team of Straction consists of Digital Marketing professionals who have worked across various industries and understand the nuances required to deliver unprecedented growth on individual projects. What does Straction do? At Straction, we assist businesses to – - Design, execute & deliver Digital Marketing goals - Scale-up Online Marketing spends while optimizing acquisition costs & conversion metrics - Analyze, reboot and finetune Digital Marketing strategy - Assist to build teams, processes, learnings for long-term continual improvement - Build organic traffic (SEO) to reduce the overall acquisition and conversion costs - Any custom requirement related to building and marketing of the Brand’s digital assets