TG Connect was born out of the need to offer innovation in traditional advertising medium. The brainchild of a group of advertising industry veterans, TG connect was conceptualized after sensing the need to offer a win-win situation to all stakeholders, be it advertisers, consumers or owners. TG connect was formed out of a dream of providing a unique, innovative advertising platform to the brands. After successfully venturing into conventional outdoor business, we came with an innovative advertising solution using Public Information (PI) system inside Railway compartments in Mumbai local trains. In this model, the audio advertisement for the brand plays in between two PI announcements by the railway. This innovative model has not only helped the railways to generate huge revenue through advertising but also given a new medium for brands to promote their products.