Someone Somewhere is a lifestyle brand on a mission to get millions of artisans out of poverty. Combining traditional embroidery with fresh products aimed at the contemporary market, Someone Somewhere is a digitally native vertical brand that provides employment to artisans in Mexico’s poorest villages. About Someone Somewhere: • Works with +200 artisans across Mexico’s poorest but culturally richest states: Puebla, Oaxaca, Chiapas, Hidalgo and Estado de México. • Utilizes 5 artisanal techniques: waist loom, chicotillo loom, hand embroidery, pepenado and alebrije hand painting. • 98% of the artisans employed by Someone Somewhere are women. • 30-40% of Someone Somewhere product cost goes to artisans. • Someone Somewhere pays artisans 51% higher wages than the national minimum wage in Mexico. Source: Desarrollo al Cubo, social consulting bureau. • Someone Somewhere pays artisans 37% higher wages than the Global Fair Wage Guide Minimum. Source: Desarrollo al Cubo, social consulting bureau.