Picsquare is an online portal started in 2005. Picsquare users can order prints of their digital photographs and create variety of personalized merchandise like Mug, T-shirt, Calendar, Photo Book, Poster, Mouse Pad, Greeting Cards etc. Users can order any of these online and get them delivered anywhere in India. Picsquare is the first and leading provider of online photo printing and personalized merchandise service to consumers of Indian origin living in India or abroad. Factors like increase in broadband penetration, change in spending habit, growth in digital camera and hassle of visiting brick and mortar photo printing lab creates an opportunity for online printing service. There is also an increase in demand for personalized products both for self consumption and gifts.