Atiya Choudhury is a luxury south-asian fashion brand based in Birmingham, U.K. We specialise in handcrafted luxury goods such as clothing, accessories and more. The business started off as an e-commerce brand but now also offers an in-store experience. We have also launched our new men’s brand KABIR. Although the business was initially founded by Atiya herself in her parent’s attic, after marriage she was able to take the business to new heights with her husband Kobir as a co-founder. They now have a headquarters based in the heart of Birmingham in Jewellery Quarter and also a showroom based in Soho Road, the busiest road in the U.K. for wedding shopping.