Cinelli was founded in 1947 by Cino Cinelli, an ex-professional rider whose palmarés includes victory at the 1943 Milano – San Remo. Though not himself an engineer, Cino was a stubborn perfectionist and within 20 years his company was globally-recognized as the golden standard of racing handlebars and stems as well as the inventor of the world’s first plastic saddle, Unicanitor and the most sought-after Italian racing frames of the period, the mythical Supercorsa (still in production today). In 1979 a retiring Cino sold his company to young industrialist Antonio Colombo (President of bicycle tubing company Columbus). In Cinelli’s products, Colombo saw the technical perfection of the most efficient and graceful form of transport ever invented. His goal was to communicate this Utopian perfection to the greater public. His tool: Design. Over the next 30 years Colombo introduced a highly contemporary, bold and playful quality to Cinelli’s products, connecting the world of competitive cycling to the world of Design and lifestyle for the first time in history, developing Rampichino, the Europe’s first mountain bikes, the unforgettable Laser frame series, Alter, Integralter, Grammo, Passatore and many, many, others. Cinelli’s fusion of Design and Sport begin a new era in the late-2000s with the rise of the urban fixed gear, and subsequently, New Cycling, movement which privileged the values of creativity, non-conformism and counter-cultural aesthetics and attitudes, values totally in-line with Antonio Colombo’s Cinelli which itself has become a symbol of the movement.