50th Generation is a revolution in private business. 50th Generation companies create money AND meaning, through sophisticated business methodology, an abundant mindset, and a powerful community. They are joyful to lead, work for and buy from. They spin out energy and value far and wide. In 2014, 50th Generation will be commercially and culturally backing 12 companies who embody our vision to build joyful and purposeful organisations that create meaningful work and products people believe in. Mindset and intent are key, as is a customer-led product idea – and the desire to work at the highest level of sophistication, personally, culturally and commercially.