MM SÖHN (PRONOUNCED ‘ZERN’) WAS ESTABLISHED BY MAUREEN SOHN DURING 2006 AND WAS LAUNCHED AT A RETAIL LEVEL WITH THE DEBUT AUTUMN | WINTER 2007 COLLECTION. DRAWING ON HER LOVE OF TEXTILES AND KNITTING MAUREEN DEVELOPS A RANGE OF DESIGN CONCEPTS EACH SEASON CREATIVELY EMPLOYING AND UTILISING THE TECHNOLOGY OF KNITTING TO PRODUCE LUXURIOUS TEXTURES AND INTRICATE STRUCTURES WHICH ARE THEN TRANSFORMED INTO DISTINCTIVE AND INDIVIDUAL GARMENTS. THE DESIGNS FEATURE A MODERN EDGE, WHILST INCORPORATING HAND FINISHED, ARTISANAL DETAILS: EACH ELEMENT CONTRIBUTING TO THE SIGNATURE OF MAUREEN'S WORK. NOT INTERESTED IN TRANSIENT FASHION, THE AIM WITH EACH COLLECTION IS TO CREATE MULTI PURPOSE, FUNCTIONAL CLOTHES INTENDED TO BE CONTEMPORARY CLASSICS TO BE WORN AND ENJOYED EVERYDAY. ALL MM SÖHN MANUFACTURING IS UNDERTAKEN IN MELBOURNE, AUSTRALIA WHICH ALLOWS MAUREEN TO EMPLOY AN UNCONVENTIONAL APPROACH TO CUTTING AND PRODUCTION TECHNIQUES THAT IS INTEGRAL TO EACH DESIGN.