We are Alfie Douglas, a family of creatives, who design and make simple, minimalistic, handmade goods. We are a group of people brought together by a common bond. A special bond that runs through the DNA. The DNA of the people in the group and the products that we make. A common bond which produces simple products that simply look good and work. And carry on working. Our curiosity allows us to connect in a special way, we innovate and then incubate ideas over time perfecting every detail, we finally create the product and make it ourselves, proud of the finished result. Our products are original. They are simple visually and in the way that they are made. Ingenious in the way that they can be adapted and customised in their function. Each one is different, singular, made by hand to be reliable and sustainable. Life is busy, our products are made for that life. You work. You play. You travel. Our products work with you, are dependable and mould to suit you.