Paradise Products BV is an Amsterdam powerhouse in the business of breeding high quality cannabis genetics. The company is home to two dynamic companies - Paradise Seeds and Paradise Phytogenetics – one with a history of success, the other with an eye on the future of the cannabis industry. Paradise Seeds was established in 1994, it stands out for being one of the few breeder owned cannabis seed companies and founder Luc Krol is still very much involved in the in-house breeding program. It has been a pioneering force in the industry, one of a handful of innovating companies pushing the boundaries with innovations that changed the face of the cannabis market, developing high THC feminized seeds (sativa, indica and hybrid varieties), autoflowering and CBD rich medical orientated strains. Paradise Phytogenetics was created to accommodate the interest of licensed producers and agro-commercial grow operations accompanying increased legalization of cannabis markets around the world. It supplies high performance genetics, formulated by its sister company, to Licensed Producers and commercial growers supplying medical and recreational cannabis markets in legalized territories. Through its partnership with Perfect Plants it is developing a tissue culture program to produce reliable starting material for growing pathogen and virus free plants. Paradise Products BV has a history of in-house R+D, its breeding program responsible for the creation of in excess of 40 unique cannabis genetic strains. While individual strain profiles vary, consistent characteristics synonymous with Paradise Seeds strains are: high germination rates, uniform and stable performance, sophisticated terpene profiles, high yields and all round trustworthy quality. The Paradise catalogue includes award winning heritage strains and new strains which reflect market developments, such as its California Collection.