In 2018, Luxx Lash was founded on the belief that beauty brands have the responsibility to quickly adapt to new trends and the evolving needs and priorities of the community. In our case, enhancing our lashes was just taking too much time, effort, cost—and even damage. And with safety and convenience becoming of significant importance to the average consumer, game-changing innovations for eyelashes have been invented. As a beauty brand, we care about leaving a positive impact on our community and our planet, working together in acting on issues that matter to us. And this was why we created the Beyond Beauty Project: Transcending our role in the local beauty space by taking responsibility not only to advocate but to also act. Using our platform to positively influence and impact. Together, let’s create a healthier and safer home for the future.