Wendy’s Bloggers is a bridge for brands to create valuable relationships with influential Mom Bloggers. With more than 4.4 million Mom Bloggers in the U.S., it takes time to screen Mom Bloggers who have the standards and audience that brands require. And once a team of Mom Bloggers is selected, it takes more time for brands to nurture each relationship and to oversee their outreach campaigns. A full-service Wendy’s Bloggers' cost-effective initiative includes: • Access to a curated list of experienced and influential Mom Bloggers • A pledge that Mom Bloggers will have a positive connection with the brand • Creative concepts for reviews and giveaways • Incentives to drive traffic to the brand's website • Assurance that brand messages, product shots, links, and videos are incorporated into all reviews • White-glove shipping logistics for Mom Bloggers and giveaway winners • Reviews and giveaways that are posted promptly and fact checked for accuracy • On-going contact with Mom Bloggers • Media coverage • Mom Blogger feedback • Measurable results • Twitter Parties MOM BLOG TOUR Mom Blog Tour connects brands with passionate, dedicated Mom Bloggers at leading trade shows around the U.S. Brands benefit from the power, influence, and the ability of these Mom Bloggers to reach millions of Moms. Each brand is guaranteed category exclusivity, authentic content, consumer engagement, product reviews, giveaways, and a minimum of 10,000,000 impressions. CLIENTS: Capatriti; Cento Fine Foods; Cheeky Monkey Peanut Butter Puffs; Colavita; Colman's Mustard; Dole; Fischer Pharmaceuticals; Gratify Gluten-free Snacks; Idahoan Foods; Kohler Original Recipe Chocolates; John Wm. Macy's CheeseSticks; Mary's Gone Crackers; McCann's Irish Oatmeal; Pirate's Booty; Popcornopolis; The Republic of Tea; Saffron Road Foods; Stonewall Kitchen; Verve (Universal Music); The Wet Brush; Zondervan (HarperCollins Publishing); Wisconsin Milk Marketing Board