Apsan was founded in 2019 with two companies' cooperation (Asan Pardakht and Tosan). Our purposes are to bring new ideas and vision to the Financial and Lending Technology markets, and we start this path by introducing Tally, a BNPL (Buy now, pay later) service in B2C and B2B aspects. Tally is on a mission to empower customers to access the thing they want and need while still allowing them to maintain financial wellness and control for both online and in-store purchases. Besides, we grow retailers to increase their revenue and give their customers more financial options. We are focused on supporting and expanding our customer and retailer network, and we genuinely believe in the next generation of payment which is more accessible and sustainable. Our customers will reward for doing the right thing. To reshape the shopping experience, we're accelerated with one of the most effective financial services in a country called "Asan Pardakht."