Milk production is controlled in rural belt. Owing to conventional dietary habits of Indian households, about 60% of milk produced is consumed in the liquid form and the remaining is consumed in the form of butter, desi ghee, cheese, curd, paneer, ice cream, dairy whiteners and traditional sweets. Assessing this tremendous scope in dairy processing, Mr Atul Mehra - a first generation far-sighted entrepreneur, started exploring an opportunity to enter the dairy processing industry. Tasty Dairy was incorporated in 1992 as a private limited company. The company started with handling manufacturing of milk and milk based products. Started with handling 200 litres of liquid milk per day, today we have processing facility of about 3.5 lakh liters of milk per day and giving direct and indirect employment to people in and around Kanpur. We have state of art ISO 22000:2005 certified milk processing unit in Jainpur, Kanpur Dehat, the company produces a wide range of quality dairy products under its umbrella like Pasteurized Liquid Milk, Cream, Butter (White/Salted), Pure Desi Ghee (Clarified Butter), Paneer (Fresh Cottage Cheese), Skimmed Milk Powder, Instant Chhena Mix, Skim Milk Concentrate Dairy Whitener, Khoya, Peda (a pure Indian Sweet), Instant Gulab Jamun Mix, Mithai Powder etc., packed in various consumer packing from 200 ml to 25 kg and bulk packing under the company owned brand names “UJJWAL”, “SHIKHAR”, “VERIFRESH”, "CIMA" and "MITHAI MASTER" which are available in all major parts of India. The idea behind the formation of this company was to harness the ample opportunities available in Dairy sector and exploit the abundant availability of quality raw material i.e. milk in and around the Kanpur. Unidirectional focus on maintaining quality and increasing productivity, helped company to add feathers in its cap which included “MSME National Award”, “Business Leadership Award”, “Recognition among Top 50 leading SMEs of India, Rajiv Gandhi National Quality Award (Commendation Certificate), 2007” and “National Productivity Award (Certificate of Merit), DIC 4 Star Category Award”, Udyog Patra Award, CSR Leadership Award, Leaders of Tomorrow Award etc. MEMBERSHIPS CII (Confederation of Indian Industry) FIEO (Federation of Indian Export Organizations) IGCC (Indo-German Chamber of Commerce) IIA (Indian Industries Association) IDA (Indian Dairy Association) APEDA (Agricultural Produce Export Development Authority of India).