Are you getting the audience traction you expect? Is your engagement targeted and relevant? Are your solutions achieving the market results you need? Razorbill Marketing and Strategy LLC advises on solution targeting and management, with a heavy focus on improving engagement and response. Achieving success depends on target audience transparency, unique competitive positioning, resolved barriers to adoption, and clear, compelling calls to act. As consumers, we receive thousands of message impressions every day. Targeting and relevance cut through the clutter to drive the responses you want. Practice areas: Strategic Marketing - Product Roadmapping - Market and Competitor Assessment - Product Positioning, Value Prop Development - Audience Segmentation and Targeting Consumer Health Engagement - Driving Preventive Care, Care Sourcing Optimization - Health and Wellness Participation - Patient/Member Portal Engagement