If you could gather up the gift of ‘happy’ in some tangible package, sealed with a bow and delivered with love – well goodness only knows, you’d do it. Evidencing the level of your empathy, compassion, and absolute will and desire for an individual to be in their happiest state, is really tough. How do you find the right words, the right gift, or the right moment to convey your unfailing support against the backdrop of a world which feels stressful, complicated and confusing? We created Wednesday’s Child with the mantra that ‘thoughtfulness helps others thrive’. It means we can’t all know the way to fix someone’s troubled mind or cure them of their mental health battles or their temporary emotional wounds, but we can do small things to remind them of their worth and their rightful place in this world. In particular, we evolved from our founder’s experience of two decades lived with an eating disorder – a mental health illness with a high mortality rate and an often frustrating and limited treatment scope. It’s believed that well over 1.4 million people in the UK alone are officially registered as having an illness such as anorexia or bulimia, but that something equating closer to 4 million, may be contending with disordered eating to some degree. In a world where it’s all too easy for ‘diet culture’ to play into the minds of those suffering such an illness, and for social media to play an unhelpful role in channelling a certain body type and food approach, we wanted Wednesday’s Child to be a positive and encouraging community for those who desire recovery – at whatever pace. At the centre of our social enterprise model is a gift and subscription box marketplace, enabling curated gestures to be purchased for oneself, or someone else. Around that box and its powerful ethos of enabling others to thrive, sits an array of events, options, services and supportive sentiments, which we believe may play a positive contribution in someone’s recovery and restoration.