V3 is dedicated to providing innovative online products and services that are proven to promote growth and efficiency in the leisure industry. The V3Travel System is one of V3 ’s core products, which enables the tourism industry to distribute tourism products via internet distribution channels to customers in real-time. The unique ‘eviivo tourism open booking exchange ('OBX’)™ and ‘frontdesk’™ are provided under exclusive licence in Australia and New Zealand from eviivo and is marketed as the V3Travel System in these markets. Combined with additional components, it delivers solutions at many different levels including national, regional, sub-regional, destination, and to individual businesses. For tourism Product Providers, V3 provides frontdesk™; the business management system that allows Providers to manage their inventory and deliver products live to as many distributors as they choose. V3 offers Distributors real-time inventory availability and pricing for Australia’s most comprehensive range of boutique tourism product, and makes it easy for customers to search, book and pay online. V3 also works closely with national, regional and destination marketing organisations to develop leadership digital distribution strategies. Using the Open Booking Exchange™ technology (OBX™) means government tourism offices can provide the ultimate digital strategy and implementation for all sectors of the industry in a commercially neutral way.