What the Fat? Has become the bestselling Low-Carb, Healthy-Fat bible with over 90,000 copies sold in New Zealand, the United States, Australia, Canada, South Africa, China and Taiwan. Our mission in writing these books is to flip the food pyramid and help our readers live a LCHF lifestyle that is simple, enjoyable and nourishing. Publications; - What The Fat? Fat's IN, Sugar's OUT. (first ed 2015) - What The Fat? Sports Performance: Leaner, Fitter, Faster on Low Carb, Healthy Fat. (2016) - What The Fast! How Monday and Tuesday will change your life. (2018) - What The Fat? Recipes (2019) Authors: - Dr. Caryn Zinn - Professor Grant Schofield - Chef Craig Rodger