No Half Measures managing director Dougie Souness entered the music business in 1987, adopting the term 'No Half Measures' and applying it literally as the philosophy with which to approach his activities. No Half Measures Limited (incorporated 2000) is a company registered in Scotland, U.K. and based in Glasgow. The well established firm operates mainly within the wide spectrum of the music and entertainment business and has a general structure based on its artist management, music publishing, and record label divisions. No Half Measures works with a diverse range of artists and operates in huge variety of areas. These include artist management; intellectual property and rights management; music composition and publishing; audio and audio visual recording, mixing, and mastering; design, manufacturing, distribution and sale of audio and audio visual products, merchandise, clothing, apparel, and printed products; marketing, promotion & advertising of these goods; photography; sponsorship and branding; live entertainment performances, presentations & touring; event logistics, consultancy, management and promotion; sale of tickets; training and education. Artists with whom No Half Measures are currently working with include: - The group ‘Cosmic Rough Riders’ The group 'GoGoBot' The group ‘The Hedrons’ The group ‘Hue and Cry’ The group ‘The Law’ The group 'The River 68's' The singer / songwriter ‘Patricia Vonne’ The group ‘Wet Wet Wet’