Artificial Reality, founded by Danny Rovira, is a 25 year old New York based Set Construction company serving the creative needs of clients in the Entertainment and Design Industries. Our professional team delivers innovative work with passion for every client detail. From the specialty crafting of old world aesthetics that is passed from generation to generation here at our shop to artfully fabricating with the latest engineered materials and leading edge technology, we do it all! Reach out now to see how we can bring your vision to life. Whether it’s a design modification or an original concept, we offer the most unique and creative possibilities coupled with the best quality available, and we implement with speed. Reach out now to see how we can help you take your project to it's highest level. Our comprehensive project portfolio includes but is not limited to arts, corporate, commercial, display, events, exhibits, fashion shows, film, interiors, movies, music videos, museums, photography, pop-ups, props, retail, sculpture, showrooms, television, and theater.